When Instagram was first launched, it was seen as just a fun social media platform where people could share their photos with friends and family. However, since then, Instagram has made massive strides towards building businesses and brands. Even though it’s fun appeal keeps getting better by the day, brands have opted to tap in its enormous potential to advertise and grow their businesses. This blog will cover everything you need to know when trying learn how to get more followers on Instagram.
Now, Instagram has over 200,000 million active users who share over 50 million images on a daily basis. The brand engagement rate on Instagram is impressive and anyone trying to put their brand out there on this social media platform is bound to benefit. However, to reap the maximum benefits you will have to do it right. More so, the competition is stiff and every brand on Instagram wants a piece of the pie.
In order to outperform your counterparts and become an Instagram unicorn, you will need the best tips and methods how you can increase followers on Instagram
So, how can you get more followers on Instagram?
1- Use descriptive captions
Interesting pictures are a great way to capture the attention of your audience, but they do not tell the whole story. However, combining words and superb images can build you a remarkable Instagram presence.
2- Grow your own unique Instagram style
Imitation and copying are common on Instagram. Consequently, most accounts seem to have similar content. Your brand should stand out, rather than look like every other Instagram account. Therefore, do not always strive to fit in, grow your own unique Instagram style.
3- Aim to first grow your local presence
Every business or brand likes to have global recognition. Nonetheless, you can first conquer your local area and have a significant number of followers before you get the rest on board. So, check out what is going on in a particular area of interest and be aware of what is trending by using the places tab and you will be able to use more relevant content.
4- Leverage Instagram engagement groups
Engagement groups on Instagram tend to have a massive following. Imagine the kind of exposure you would get as a brand if you joined these groups. As you do so, it is prudent to stay within your niche. If your area is beauty join beauty groups.
Once you are in these groups do not get comfortable, follow and like posts of others. You will be more active, your engagement levels will skyrocket, and so will your followers.
5- Post other peoples content
This doesn’t mean stealing other people’s posts and pasting them on your page. Ask for permission from these people and give them full credit. If you repost a video with a huge response, you will still get attention from it and grow the number of your followers.
6- Try and get some social proof
If you are into the fashion industry and own an online boutique, it would be great to post photos of some of your happy customers. Whatever you do, make sure that you have their permission. This not only strengthens your social proof, but it also increases your followers.
7- Be consistent with the content
Even though you are posting content from a specific niche, be consistent. If people know you for posting great jewelry pieces, they tend to look out for what you will post next, and due to your consistency, they can easily follow you and rely on your account.
8- Know and follow your competitors
This is one of the best ways to increase your Instagram followers. Track down your competitors but not the biggest ones who are likely to have amassed hundreds of thousands of followers due to brand loyalty.
Check who is commenting on your selected follower’s posts, comment on their posts and offer helpful answers to some of their questions in a disciplined manner. This way, you will end up getting some of their audience following you.
If you know an established influencer in your niche, it would help if you can reach out to them and have them do a shootout for your brand. This will help you increase your followers as most influencers have a loyal following. A shout out is a one time post with an @ to your profile to give you more traffic from their page. This will directly get your content in front of their followers.
10- Influencer account take over
Another way to work with an influencer to get those numbers up is having them do a brief account take over on your Instagram stories. This means that for the people to view the stories, they will have to follow you.
11- Brand partnering
This is a unique way to get more Instagram followers. What you do is get another renowned brand to post images of your product on their Instagram page crediting you. This way, you get to leverage their brand’s reputation and get more followers.
12- Share captivating content
Your Instagram content is a crucial aspect of your brand. Therefore, create hilarious content that will keep your followers coming back for more as well as reposting your content, leading to new followers. Usually, this starts by understanding your audience so that your content can heavily resonate with them.
13- Involve your Instagram account in other information
Brands have other means of communication and advertising. If you have a blog, website or even a newsletter, ensure that you share your Instagram information on them. People may want to see your products as well as follow you.
14- Choose your Hashtags carefully
Another great way how to get more followers on Instagram is using selective hashtags. Hashtags make you more discover able to people interested in your brand. It is therefore imperative to always use the most relevant hashtags. By doing so, new followers can find you easily.
15- Perfect timing of posts
Posting anytime can be detrimental to your brand. The best time is when people are awake or free. If you post something when your target audience is busy working, they can miss out on it. This will make it harder for you to get new followers.
16- Appropriate Bio and Profile
A well-coiffed Bio and profile that says who you are and what your brand is all about always helps a great deal, especially with the audience that wants to follow you. As long as they can understand what you are all about, it will be easier to get more followers for your Instagram account.
17- Use videos
Videos have already claimed their spot on Instagram and other social media platforms. If you post compelling short videos on Instagram, you are bound to get more people following you. Nevertheless, your videos should be helpful, informative, relevant to the audience and consistent.
18- Achieve the right posting balance
If you post amazing content more often, you will attract more followers. You should, however, be careful not to bombard your audience with posts every other minute as it can get irritating and some can even un-follow you.
19- Be active on Instagram
Instagram is a highly interactive platform. This means that if you want the presence of your brand to be felt, you have to be active. Apart from actively posting, you need to interact with other brands and people by liking, commenting and following. This will make you more visible and increase your Instagram followers.
20- Like people’s posts even if you don’t follow them.
It means a lot to the other individual when you like their post. It doesn’t mean that you should like every post, but if you genuinely relate with it, then you should. This makes you more discoverable, hence growing your following.
21- Take advantage of giveaways
Hosting contests or having giveaways is a sure way to grow your Instagram following. People love to win stuff. Moreover, people will follow you just to get an opportunity to participate in your giveaway or contest.
22- Have a widget or follow buttons
Besides having an Instagram account, most brands have blogs and websites. If you put a follow button or an Instagram widget on your website or blog, people can follow you with a single click. This leads to an increase in your Instagram followers.
23- Post on other social media platforms through Instagram
As you post images with Instagram, there is usually a host of other social media platform buttons that enable you to post first to Instagram, then to other sites such as Twitter or Facebook. By doing this, people can click on these pictures and go straight to your Instagram account. This makes it easy for them to follow you.
24- Incorporate your Instagram pictures in your blog
If you are a WordPress user, they have made it extremely easy to embed other media content like YouTube videos through a simple copy and paste process. Do the same with your Instagram images, and anyone reading your blog can use these clickable images to follow you.
25- Use the most appropriate Instagram filters
The use of certain photo filters on Instagram resonates better with some people than others. Some of the most popular filters include Ludwig, Juno, and Normal. If you use the preferred filters, you will definitely attract more followers.
26- Make use of Geotags on your Instagram account
This strategy involves indicating your location or where the video or photo you are posting was taken. Potential customers and the target audience who are within the locality will end up following you.
A highlight involves organizing your stories in a flowing manner. Anyone interested gets the chance to see all your recent stories, and this could convince them that you are worth following. These are great to show any current discounts or promotions that you are running to help create more awareness.
28- Ask to be followed
Youtubers are often asking their viewers to subscribe to their channels. You should also not shy from occasionally asking your audience to follow you on Instagram. After posting some really amazing posts and having a good response, you can remind them to follow you.
Ask them by posting custom captions that encourage new followers to be rewarded such as:
– Follow for a chance to be featured!
– Follow us for a discount on select products!
29- Join the trending train
If you happen to see something that is compatible with your brand trending, you can hop on it by aligning your content or topic with it. This is a good way to increase your Instagram outreach which will help you get in front of new people. The more new people you can get your content in front of for free, the better your results will be when trying to grow your followers.
30- Monitor your Instagram account
It does not help to gain a few followers and lose a lot more at the same time. Therefore, you should closely monitor your gain as well as losses. If you are losing more, try to find out why and fix it. Monitoring your account will give you valuable insights as to how your content and promotions are currently running.